When Helmut Lang left his namesake brand in 2005, his parting advice was “It’s dangerous to become overexposed”. Nearly two decades later, we live in a culture of extreme overexposure. Knowing that the vintage Lang community is very protective of Helmut, and out of deep respect, we paid heed to his advice and made the brand go dark to launch a re-issue of his most important designs in fashion history.

A bigger message to, respectfully, be ‘More Lang’.